01736 333334

About ALLY®

“After the death of my father and two horses within a five month period, then later, my dog, I experienced the lack of support available to pet/animal owners at their time of loss. My 25 years of nursing within the realms of palliative care and these personal losses, gave me the insight to recognize the parallels between my role as a nurse and what could be provided for pet/animal owners.

I found nothing to compare with what I believed to be necessary – an accessible community support to help people prepare, manage and adjust to the loss of their pet. This help would be provided by staff working from within veterinary practices, animal rescue centres, animal care organisations, schools/colleges, community support agencies and charities to help people prepare, manage and adjust to the loss of their pet.”

Following research and development, ALLY® secured funding from the Big Lottery Awards for All Grant in 2013 to commence two experiential training courses accredited by AptEd Awards (formerly the Open College Network SW Region).To date (2015) we have delivered courses in Cornwall, Somerset and have future courses planned taking ALLY® as far as the North of the UK.

The excellent feedback we have consistently received identified that these courses had an additional benefit of providing the trainees with invaluable personal and professional development opportunities. ALLY® support is now fulfilling our initial intention of providing a vital new service that is making a difference for those experiencing pet loss...

Alison Samuels, founder of ALLY®


Animal/Pet Owners

How can ALLY® help and support you, or someone you know, experiencing pet loss?



Community health and support agencies. How can ALLY® support & complement services?


Vet Practices

How can ALLY®
benefit your Veterinary clients, staff and business?


Rescue Centres

...And other animal care establishments. How can ALLY® support & complement services?



Do you want to find out about levels of training and how to become an ALLY® Supporter?