01736 333334

Animal/Pet Owners

How can ALLY® help and support you, or someone you know, experiencing pet loss?



Community health and support agencies. How can ALLY® support & complement services?


Vet Practices

How can ALLY® benefit your Veterinary clients, staff and business?


Rescue Centres

...And other animal care establishments. How can ALLY® support & complement services?



Do you want to find out about levels of training and how to become an ALLY® Supporter?

“...a life does not have to
be human to be great...”
Michael Parfitt

Benefits of ALLY® for your business

At a time when it is vital to stand out from your competition, ALLY® will enable you to offer a service that other veterinary practices may not. It will also ensure long-lasting relationships with existing clients alongside attracting new ones, whilst looking after your staff. ALLY® will also offer an opportunity to advertise your veterinary practice on our website.

Customer care, investment and retaining clients

The strength of bond and attachment between companion animals and their owners should not be underestimated as the status of pets in western culture continues to rise. ALLY® is a service which will add value and help your practice foster client loyalty. 14% of clients changed their veterinary practice after their pet was euthanized even if they were satisfied with the care provided.* Therefore, if an owner's loss is fully acknowledged and addressed by you, they are more likely to stay with your veterinary practice when they acquire another companion animal.

Support for your staff

Whilst respecting at all times that the welfare of the animal is the remit of the vet, ALLY® will enable staff to rest assured that clients are being fully supported, if needed, through this stressful period, reducing the pressure of practical time constraints and preventing compassion fatigue.

Professional and Personal development for your staff

From the excellent feedback received we have identified that these courses have the additional benefit of providing invaluable personal and professional development opportunities for your staff. This will assist them in reaching their full potential and enhance job satisfaction. Please visit our testimonial page for individuals' feedback.

Attracting new clients

A YouGov national survey completed specifically for ALLY® in October 2011 demonstrates a high demand for the ALLY® service by pet owners throughout the country and illustrates that the availability of such a service will influence their choice when looking for a veterinary practice. Full results can be provided on request.

Costs of service

The cost of members of your team undergoing our training so that you can offer this support as an additional part of your customer service is a valuable investment, both for clients, staff and practice reputation. For further information about accessing this service,course fees and ALLY® membership for your practice please contact us and visit our training page.

* Fernandez-Mehler et al, 2013